5 Ways To Market To Millennials
Written by Tarlon Khoubyari
The term “millennial” is referred to anyone who is between the ages of 18 and 34. That is a pretty large sum of our market so it would do your company a disservice to not appeal to this generation. Millennials are spending more and saving less which means that there is a huge opportunity to benefit from this fact.
Here are 5 ways your company can market more strategically to millennials:
Instagram has over 500 million daily users who are mostly millennials or brands. Nowadays, people are using Instagram as a marketplace from things like clothing, inspiration, marketing, etc. Even brands are using this to their advantage by partnering up with influencers to promote their products or services. Improving your “instagram game” is one of the easiest and best ways to attract millennials.
Stand for something and be honest
Millennials need to know that your company is focused on just making money. They are so over it. They want to see company’s with a purpose bigger than making money or offering a service. They want to see an authentic, relatable company they can resonate with. If you are interested in learning more about the importance of authenticity check out the latest post.
Engage and interact
The biggest pet peeve for most millennials is when they don’t get a response back. If we reach out that means we care enough to do so and if we aren’t being responded to we will find someone else who will actually listen to us. Engage with your users and clients. You don’t need to get too personal but don’t wait longer than 48 hours to respond to messages or emails on social media or elsewhere.
Set up an e-commerce platform if you don’t already have one
If you are a shop, store front, or retailer for ANYTHING. Set up a website, etsy, or some other e-commerce tool to attract a millennial audience. Some of your social media audience or clients may not live near you. If your website does not already have a safe, easy to use way for people to buy your items you are losing out on a lot of potential business. Don’t fear, Charlotte consulting group has a team ready to help you strategize and establish a strong e-commerce base for your product.
Find ways to get millennials involved
Echoing off tip number 3, connect with millennials to attract other millennials. Birds of a feather flock together and millennials typically shop from places their friends, favorite bloggers, or other people shop from. Try setting up a blogger takeover or even offering a promotion code for your service or company.